Description

From the manufacturer

About Us

Stylist created

In 1984, a Lebanese immigrant, Ouidad Wise, opened the first salon in N.Y.C. dedicated to curls. As a hairstylist and curly girl, she was passionate about embracing the unique texture of curls and spent years honing specialized cutting and styling techniques like the ¡°Carve and Slice¡± and "Rake and Shake,¡± which are still used in salons around the world today. From behind the chair to fashion shows, Ouidad was determined to empower others to ¡°let curls be curls¡±. A signature product line was soon to follow. Curl-specific care is still hallmark to everything we do. For over 30 years, we've perfected a customized, professional salon-quality approach to curl care with products specifically formulated for every curl type?from loose curls and waves, to spirals, tight curls, and coils.